The Instagram algorithm is updated regularly to make sure that you get the best out of this platform. However, the regular updates come with a lot of frustrations for many people, because the changes usually affect them in one way or another.
The year 2018 has seen changes in this algorithm, and it has led to tremendous challenges for the marketer. Let us see what rules you need to play by.
You Get Rewarded for Having Posts with High Levels of Engagement
The algorithm bases mainly on engagement. This includes the number of comments, likes, shared posts, views and any other interaction on your posts.
When your post receives many likes and comments, the algorithm sees the post to be of high quality, and it deduces that the post contains high-value content that more people are able to see.
The change is aimed at improving the experience of your users and prioritizes the moments that many people care for so much.
So, what can you do to make sure you work in line with the algorithm? For one, make use of Instagram stories to connect with your users. These stories will most likely continue to dominate the Instagram horizon and need to be part of your engagement strategy.
So, this is where the Instagram automation comes in. You can get more likes and followers when you use a bot. Managed social helps you decide which tool to choose, check out https://managed.social/best-tools-for-instagram-automation/ to get what you need.
You get Rewarded for Interacting With Your Users
Due to the target for the year, the algorithm now prioritizes those posts that have high levels of engagement. Therefore, you need to stay on top of your comments, mainly during the first hour of posting content otherwise the visibility of the posts might decrease drastically.
It might be tough keeping a tab on the comments you receive, and it is so easy to miss out on some, but you need to make sure you are on top of the comments so that you remain relevant at all times.
How Quickly the Audience Reacts to Your Posts
The algorithm also factors in how fast the posts get a reaction from your users. If the post gets a lot of likes or shares, then the algorithm deduces that it is of value and it is shown to more users.
Once you know how the algorithm works, you have the ability to craft your engagement to stay within the requirements.