Instagram commands over 2.8 million users globally, and it has become a terrific channel that you can use to connect with your customers and build your brand awareness.
If your audience loves the allure of visuals, then you cannot overlook this platform that sees over 80 million image updates each day.
Most of the businesses that are making it big on Instagram belong to the travel, food and fashion industries. This is because these businesses depend on visuals to communicate to this audience.
Sadly, only 30 percent of businesses are active on this platform. You can take your business a notch higher by using this social platform. But how?
Have an Instagram Strategy
You need to come up with a marketing strategy for your brand on Instagram. But you need to know that when it comes to Instagram, average doesn’t work. What you need to do is to provide the best content.
You need to stand out. You have to raise your game to a level where more users get attracted to you each day.
This isn’t as easy as it seems though. Especially when you are competing against other companies that have in-house photographers and designers.
All in all, remember that people log into Instagram expecting to find greatness, not mediocrity.
Use Relevant Hashtags
Whatever you do, you cannot avoid the use of hashtags in your posts. Without the relevant hashtags, your content will get lost in the millions of posts that are posted on Instagram each day.
What you need is to get the right hashtags that can make the posts visible. So, how can you find relevant hashtags for your posts? Using the Search and Explore feature, you can get popular hashtags to use in your content.
Know How to Engage
The more popular you are, the more followers you attract to your account. Take time to get more followers using the right automation tools. These tools run without the need to monitor them manually, all you need is to come up with the right settings. Free Your Spine reviews a lot of services to find the top Instagram bot that you can use without compromising the status of your account.
When it comes to Instagram marketing, your efforts determine the outcome you get. To stand above the rest, you need to post relevant content and make sure it appeals to a wider audience. You also need to use relevant hashtags and know how to engage with your audience.